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Would you pay for Facebook or Instagram? Meta bet you might do it.
the next Limited testing this spring, He was pronounced dead on Wednesday It will be launched Premium paid subscriptions Worldwide for Facebook Plus, Instagram Plus and WhatsApp Plus. The new levels unlock additional app tools and allow users to get better metrics on their posts and control how they are targeted with ads
Monthly subscription prices It will start at $4 For Facebook Plus, Instagram Plus, $3 for Instagram Plus. Meta will also launch Meta One plans for more advanced Meta AI options. At this time, new paid subscriptions do not replace or cancel existing subscriptions Meta verified It is a separate subscription for creators and businesses that provides benefits such as enhanced support and protection against impersonation, with levels ranging from $15 to $500 per month.
Meta appears to be shifting to a new multi-tiered ecosystem, experimenting with a range of subscription tiers and platform-specific features. The new paid tiers add significant revenue streams to the tech giant, which is investing heavily in its AI data centres It competes with Google to control the online advertising space.
While some features can be really useful for regular users, the broader strategy reflects the industry trend of locking perks behind a paywall. X recently decided to restrict non-subscriber posts to direct users to paid plans, and time will tell if Meta follows a similar path.
At the moment, Meta’s ability to attract users towards AI and Plus subscriptions is uncertain. The move comes on the heels of a brutal wave of layoffs at the company that began last week It will lead to the loss of more than 8,000 jobs. The remaining employees face intense scrutiny, With keystroke tracking already underway To train potential AI replacements.
The rollout of the new subscription offerings received mixed responses on social media, with One person notices: “Hey Meta, how about paying us to use our data? Instead of trying (sic) to sell products that collect more data?” Another wrote: “You have a lot of money and we don’t. And now you’re going to ask for our money?”
A Meta representative did not immediately respond to a request for comment.
Will everyone have to pay for Meta apps now?
Currently, the paid tier is optional and not required. Plus and Meta One subscriptions are mostly designed for users who want more control and expanded features, in particular Influencers and companies.
Paid subscribers will be able to add features similar to the ad options Meta has used in the past, including the ability to highlight story To get additional views, you can extend Stories for another 24 hours, add custom reactions like Super Hearts, have additional pinned conversations in WhatsApp and more.
Other Plus features are more data-oriented, like the ability to see how many people have rewatched a story or video, create unlimited audience lists for specific posts and search viewer lists. Paid subscribers will also be able to post more privately, without automatically appearing in followers’ feeds, if they prefer.
Meta One plans are available on a more limited basis than Plus plans — which are opened in countries like Singapore, Saudi Arabia, Morocco, and Thailand — and are available in several tiers: Meta One Plus ($8 per month), Meta One Essential ($15 per month), Meta One Premium ($20 per month), and Meta One Advanced ($50 per month).
Meta One plans will add more computing power and, at higher levels, the ability to rank higher in social scores or feature a larger “Follow” button, as well as the option to add a verified badge similar to a blue X. These plans appear to work across all Meta apps, and the company says it will add additional functionality for Meta headset users in the coming weeks.
