Meta pulls Instagram AI update after everyone said they didn’t want to be deepfake

after Severe violent reaction Last week, Meta pulled the most troubling part of Instagram’s latest AI update. You will no longer be able to easily create fake photos of other Instagram users.

“We’ve heard feedback that this feature didn’t hit the mark, so it’s no longer available,” Meta wrote on Friday in an update to its site. Advertisement blog post.

Last week, I tried to prove it Billion dollar meta jump Towards the goal of generative AI, the company has brought its latest AI photo model to Instagram. It came with a new ability to “tag” any public Instagram accounts and include those people in real-life AI-powered photos — essentially creating deepfake photos.

Watch this: Artificial intelligence is indistinguishable from reality. How do we detect fake videos?

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Meta offered two ways to unsubscribe, but many were angry that they were automatically selected by default. SAG-AFTRA Actors Union, A A fierce advocate for protecting artists’ images From the AI ​​companies, in a statement: “Given the risks of non-consensual digital replicas that are well known to all, the feature that encouraged this behavior is ill-advised. We appreciate it being discontinued. This is the responsible thing to do.”

With the advancement of AI-powered photo and video models, this has become the case More difficult than ever To see if something is real or created using AI with the naked eye. Invisible watermarks and more prominent labels for AI content are two ways technology companies are working to help us distinguish AI content, but in… A sea of ​​artificial intelligenceIt’s still difficult. AI tools, such as Instagram’s still-available photo creation and editing tool, may exacerbate the problem.