Many people have signed up to Netflix to watch Jake Paul’s fight with Mike Tyson

Netflix’s big bet on live events is paying off. New data has been published Analytics firm Antenna reports that Netflix added 1.43 million subscribers in the days surrounding the boxing match between Mike Tyson and Jake Paul, While 656,000 members Recorded around NFL Christmas Day games.

These numbers may seem small in a sea of ​​Netflix’s more than 300 million global subscribers, but the streamer has consistently maintained around 50,000 to 70,000 subscriptions per day since it began its password-sharing campaign in 2023, according to Antenna.

“Although our live programming will likely represent a small percentage of our total viewing hours and content spends, we believe the event nature will create significant value for both our members and our business,” Netflix said. The company too Raising prices for all its subscriptions While it continues to “invest in programming and deliver more value.”

Aside from Netflix, Paramount Plus attracted the most subscribers for Super Bowl LVII last year, with Antenna data showing a spike of 3.2 million in subscriptions surrounding the big game. Peacocks also witnessed remarkable growth when… The NFL AFC Wild Card Game aired And in the first days of the Summer Olympics in Paris.