Lovable says it added $100 million in revenue last month alone, with just 146 employees

lovable Its annual recurring revenue surpassed $400 million in February, the Stockholm company confirmed to TechCrunch. But she refused to say whether it still is It is expected to reach US$1 billion by the end of the yearSaying that its focus is “helping builders scale their impact through our platform.”

Along with Cursor, Mercor and others, Lovable is part of a wave of tools that make it easier to build websites and apps using natural language, a practice known as vibe coding. This initially resonated with individuals and startups, but the three-year-old company has been pushing hard to secure enterprise customers, which already include Klarna, HubSpot and others.

The first advertising campaign for the Lovable brand, “Earworm“, which debuted this week across social media platforms, YouTube and connected TV, still speaks to everyday users. The film follows a woman who can’t get rid of a song – performed by a Swedish band Poco Yot – until you finally open Lovable and integrate it into a working application. The creative team behind the campaign built the band app featured in the film using Lovable itself as a practical, real-life product. “The purpose of this brand campaign is to inspire the next generation of builders — non-technical people who have great ideas that deserve to be brought to life,” a TechCrunch spokesperson said.

This overall message is one of the factors that helped attract Mahboob About 8 million users and Become a unicorn In less than a year after its launch. But the fact that it can secure corporate dollars likely played a major role in boosting its valuation $6.6 billion.

More than half of Fortune 500 companies use Lovable to “boost creativity,” says co-founder and CEO Anton Osiecka It was announced at Web Summit last November. The company has added a host of custom features — often security-related — to convince companies to use it for more than just prototyping and prevent them from being canceled over time.

Revealing ever-increasing ARR numbers is a way for the company to show that its success is not fading. It was reported earlier 100 million US dollars last July, 200 million dollars Last November, and 300 million dollars in January, suggesting that its revenue growth has accelerated in recent months despite the emergence of AI coding tools from major AI labs like Anthropic and OpenAI.

Neither Claude Code nor Codex is a coding platform, and the idea that they can seamlessly build entire applications may be a stretch, but the parent companies may eventually decide to compete with Lovable, which is built on top of their models. However, Osika Show a little interestThe company’s recent usage metrics provide some support for this confidence.

The most recent spike in users was linked to a specific promotion – Lovable’s SheBuilds initiative on the occasion of International Women’s Day on March 8, when the entire platform was free for one day. “We’ve seen a lot of records,” the company told TechCrunch. “What we’re most proud of is that over 500,000 projects were created or updated on Lovable that day (compared to a typical daily average of (about) 200,000).”

Also noteworthy is the fact that Lovable achieved $400 million in annual rate of return (ARR) with just 146 full-time employees, said Ryan Meadows, chief revenue officer said Business Insider. The company is now planning to increase the number of its employees, and there is scope for that. Her recently opened space in Stockholm Space for 300 peopleThe company is also hiring in Boston, London, New York, San Francisco and remotely.

Even accounting for this 70 open positionsLovable’s revenue-to-employee ratio will likely remain well above industry standards. Research firm Gartner predicts the emergence of a new wave of unicorn companies By 2030 at $2 million per employee. At $2.77 million in ARR per employee, Lovable has already surpassed that number.