Lanch bags $ 27 million to capture fast food on social media

Emerging e -commerce -built companies continues to overcome financing, as investors search for delicious consumer concepts that can expand without breaking the bank. On Wednesday, Germany Nanch – which clicks on social media and influencers to develop popular food brands as well as retail networks for distribution – 26 million euros (27 million dollars) extends to expand their business.

The series A series is led by Felix and HV Capital. Lanch does not reveal his evaluation, but we understand that this is definitely ascending. The startup raised about 34 million dollars so far (including This seed tour in 2023– Therefore, on the complications of the regular AS series, it is possible that it will put it between $ 100 million and 150 million dollars.

In an interview, Nono Konopka-CEO who participated in establishing the company with Dominic Kluge, Jonas Meyner and Kevin Kock- said the plan is to use funding to continue expanding in Germany before moving to more markets.

So far, Lanch has developed three trademarks: Loco Chicken and Happy S slice pizza, as well as the first packed food, happy chips (potato chips).

LANCH will use the game plan that you have created-mixing the data it issues from social media and other online activity to know the gaps in the market; In addition to clicking on creators/influencers to launch and support food products – to add them to that list as well.

So far – regardless of the fact that all of this is not especially healthy – this formula has served well. He said that since its launch a year and a half ago, it has expanded to 350 ghost kitchens that make its hot food – LOCO chicken is especially popular – which is sold in an increasing number of concession stores, but primarily by delivering food platforms like Liefrando and Walt.

In partnership with the big characters in the German social media scene, Lash also achieved some viral victory to enhance his profile. It sold about 30,000 pizza in the weekend when she launched a happy slice with a pair of online comedy called Knossi and TryMacs. When I launched the first physical chicken store – after he broadcasting the launch via Tiktok and other platforms, of course, I closed alive with crowds, and the police should have been called, as Knopka said.

“Half of the population in Germany knows our brands,” said Konopka. “We really focus on building the next cane or Chick-Fil-A.”

He also said that the potato chips are now sold in more than 10,000 supermarkets, adding that they will announce another snack along with it soon.

The rise of Lanch emphasizes the appearance of a new class of starting (technology) that tends to the comprehensive presence of social media, and the data it brings, to create new types of products.

Konopka said it is considered Lanch a technology company because of how it is used for data.

He said: “It is very difficult to know where the restaurant is opened, but we have 350 delivery sites (ghost kitchens), and they give us an amazing amount of data.” “The data that really tells us exactly as it makes sense for us to open a material restaurant. This is an enormous feature.”

This data also helps her to determine what people want to eat to know the food product that must be developed after that. Moreover, there is a social media aspect, working on partnerships with influencers and users to help conduct material experiences, or major marketing campaigns.

However, startups based on food -based technological companies have given industry and investors a lot of hardship over the years.

The fast -delivered startup, grocery -grocery, collapse and scan Hundreds of million dollars in investment. D2C startups also have Come and go: Also raised Hundreds of millions over the yearsJust to find-in the end-a lot of problems with supply chains and find the product market (or not only Work as they said).

Friedrich’s court in Felix believes that many reasons why many startups in the D2C food are ever operated, because they tend to cost expensive marketing exercises made for unitary unit economies. He said that the most efficient cost base in Lanch was definitely part of the attractiveness of investors.