Instagram’s latest tactic to entice TikTokkers is the video editing app

Despite all the changes Meta announced last month, the company seems to be going back to its roots in at least one way: announcing a new feature that looks very familiar. Or in this case, a new app. On Monday, Instagram chief Adam Mosseri Announce The company is developing a new video editing application called Edits that will help content creators brainstorm ideas and edit videos.

Although Mosseri claims that Edits will be “more than just a video editing app,” that is its primary purpose, and it should include standard editing tools. The Edits app will also include a higher-quality camera (compared to Instagram’s camera, ostensibly), the ability to share drafts with friends, and if you decide to post your edited videos to Instagram, Edits can track how your Reels are performing, similar to Instagram Insights.

Mosseri also said the app is for people who shoot and edit videos on their phones, not for people who use desktop apps. This could mean that Edits will be a more beginner-friendly editing program, though we’ll have to wait and see how the app takes shape before we know that for sure. You can pre-order the app now, and it is scheduled to be released in Apple App Store on March 13, and an Android app will be available soon.

From what we know now, Edits looks very similar to CapCut, the video editing app made popular by TikTok. Since CapCut is owned by the same parent company as TikTok, it faces the same legal challenges under the US recall or ban law. When Trump was sworn in as the 47th president of the United States on Monday, one of his first acts was to sign an executive order TikTok granted a 75-day stay. The order gives the new administration time to review potential national security threats posed by the app, but the measure could face legal challenges. Both CapCut and TikTok are active as of this time.

There are a slew of other changes to the Instagram Store and its creators this year. Earlier this month, CEO Mark Zuckerberg announced that Meta would be winding down its business Fact-checking program for yearsIn addition to relaxing the rules in the Hateful Conduct Policy, which reduces the type of speech allowed on meta platforms. LGBTQ and digital advocacy groups have expressed this serious Fears On how changes will impact safety and the environment on platforms.

For more, check out These are other new features in Instagram And what do you know about him? Instagram accounts for teens.