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People often divide their attention between watching TV and scrolling through social media on their phones. Now, more viewers will have the option to browse social media directly on Their TV.
Starting Monday, Instagram will be available for TV Samsung Smart TVs In the United States. The advantage is already available on Amazon Fire TV and Google TVlets you browse Instagram content like stories, reels, and channels on a larger screen. It’s available on Samsung TV models starting in 2020 or later.
The idea is to make it easier for people to watch content together. Despite how personalized each Instagram user’s algorithm is, it would be interesting to see how often people use this feature in larger group settings. But it can be a way to browse content more comfortably without having to crane your neck over your phone.
“Whether you’re following your favorite creators, laughing with friends or discovering something new with family, Instagram for TV makes it easy to enjoy the videos you love on the biggest screen in the house,” Instagram said in a statement. Blog post.
Instagram is testing additional features that could expand its TV offerings. One possible addition is a dedicated home for horizontal videos. Instagram says this could give “creators more ways to reach audiences” and be an easy way to watch content made for the TV screen.
It’s also a move that could impinge on YouTube’s dominance in horizontal video. Last year, YouTube CEO Neil Mohan pointed out in an article Blog post YouTube is watched more on televisions than mobile devices in the United States. The Nielsen report also found that YouTube has The largest share of television viewing Among media companies, the likes of Netflix, Paramount and NBCUniversal. It’s no surprise that Instagram wants to capitalize on these numbers and find audiences everywhere.
Other formats Instagram is testing for TV include long-form videos, live broadcasts, and episodic series. It’s also looking to add an option to send Reels from your phone to your Samsung TV — a capability already available on Google TV and Fire TV.
“Creators are helping shape the future of Instagram for TV,” Instagram noted. “As we explore long-form, episodic and live formats, we are working closely with creators to understand what works best on TV and how these experiences can complement the ways people already use Instagram.”
