Instagram has launched another version of Snapchat

Instagram is testing a new dedicated app focused on photo sharing features similar to Snapchat. The application called “Instants” was launched in Italy and Spain yesterday. Business insider ReportsIt allows users to send disappearing photos to each other that are available for 24 hours and can only be viewed once during that window.

The app is currently available on both iOS and Android. Meta has not announced whether a desktop version will follow, or whether Instants will be released in other regions, including the US. It’s similar to the instant photo-sharing feature “Shots” that was already built into Instagram Messages (and later Rebranded to Instants), an Instagram spokesperson said Business insider They are designed to “give people low-stress ways to connect with friends.”

Users can take photos and videos using the in-app camera and send them to shared Instagram followers Close friendsHowever, editing capabilities are intentionally limited. Text can be added to photos and videos, but the Instant feature doesn’t allow users to edit the media they send. It aims to encourage Instagram users to be more authentic, something the app’s tagline “Real Life, Real Speed” alludes to, and appears to be based on goals set by Instagram’s boss. Adam Mosseri participated in December.

There are some clear similarities to other instant photo sharing apps like Snapchat and BeReal, which makes it so Latest dead to Several attempts to Imitation of these services. The Instant feature remains tied to a user’s Instagram account, though Meta says users can choose whether they want to share and view disappearing photos via the new standalone app or on Instagram’s native platform.

Instagram said Business insider They “explore multiple versions of instant messaging to find out what people like.” The decision to turn existing features into a dedicated app is an interesting one given that BeReal and SnapChat aren’t the household names they once were, but Meta must feel there’s an opportunity here to deal another blow to its struggling competitors.