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Despite all the hate anyone who visits it gets Coachella He knows it’s a damn good time.
I attended once in 2024, where I was welcomed as Coachella is the biggest. Music is killer, if you can avoid everything Influencers Setting up circular cameras. I’d probably be right there blowing dust in the Day Glo Desert if I could buy the tickets, the flight, maybe Very noisy engine To the Colorado desert.
Fortunately, I have Smartphone. Coachella, which has live-streamed its sets for years, has revamped its vertical video stream to attract mobile users. So what better way to embrace “Couchella” than to just watch in this format all weekend long?
Coachella feeds got a quality boost this year, with seven stages now streaming exclusively on YouTube, with 4K video and multi-view options you can switch between as if they were Olympic events. The festival’s EDM and DJ-oriented Quasar stage, which streamed live on YouTube Shorts throughout the weekend, was filmed exclusively on Google Pixel devices. This is the one I decided to focus on.
Vertical video is everywhere. Along with every social media service that prioritizes infinitely scrollable video feeds, Disney has introduced short videos called The greens to its Disney+ streaming platform. Bravo will soon roll out the vertical videos he hosts AI Avatar by Andy Cohen To share “iconic scenes” from the vast world of reality television. Even the Oscars have it Make fun of it In the direction.
In the case of Coachella, the vertical push makes sense. Like the festival itself, vertical video is the place to be for brands and Influencers. Coachella’s primary marketing tool is FOMO – fear of missing out – and vertical video streaming is a driver of stimulating this desire. Most videos shot with the Pixel are shot right next to the performer, evoking that feeling of being right there in the booth with them — one of those special VIPs going up on stage.
Is this the best way to experience these offers? Maybe for a while. Not for 18 hours over the weekend, I learned.
The rules for Personal Vertichella, set by my editor, were simple: Watch every moment of Coachella’s live vertical video. Horizontal 4K videos or multiple streaming windows are not allowed.
Coachella released a similar vertical feed last year, which received rave reviews Commentators On Reddit, such as “It’s too vertical,” “I immediately jumped to another channel,” and “So glad this video got squashed and it limited my view of the stage.” This time, the feed turned out to be very popular. By the end of each day, the page has thousands of likes — more than 42,000 each on Saturday and Sunday, according to the little Google indicator at the top of the screen. In some cases, votes for vertical broadcasts exceed those for horizontal live broadcasts Same stage.
Live chat comments and emoji reactions are lively, with people either excited about the show or sharing joyful insights like “Ah, next song bro,” “I wish you were at Coachella,” and “(fourteen crossed emojis).” At the very least, it’s easier to ignore than to have people talk next to you during an entire set.
Two hours into Saturday’s broadcast, I was eating two weed candy bars and half a can of Coors Lights deep, dancing to My nut is on my deck. I’m very wet because there’s a thunderstorm, but I feel energetic. It’s Coachella, baby. You might as well be tempted to do so.
David Guetta delivers an enjoyable but clichéd set. Joy (Anonymous) can talk a lot. And Fatboy Slim shows why he’s an icon. All the while, I’m able to do things like pee in a real toilet. Take a bath. Do the laundry. Walking a dog. I cut a roast chicken without opening my hand. Make dinner. Read a book. Lie on a real bed. You can’t do any of that while watching the show at the same time if you’re already on the festival grounds, now can you?