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I’m one of the millions of people who are completely locked into watching World Cup 2026. I’ve been going to local viewing parties, wearing my US team jersey, and yes, researching a lot about the favorites, the dark horses, and why Team Japan looks so good. Although I often refer my football-obsessed friends if I’m curious about something, more and more people are turning to chatbots for answers.
OpenAI and Google Many features have been introduced and highlighted that can help casual viewers, the most die-hard fans and everyone in between make the most of this World Cup experience.
(Disclosure: Ziff Davis, the parent company of CNET, in 2025 filed a lawsuit against OpenAI, alleging that it infringed Ziff Davis’s copyrights in training and operating its AI systems.)
Experience the 2026 World Cup on ChatGPT
In the week leading up to the tournament, there were 17 million World Cup-related ChatGPT requests globally, according to OpenAI. Many of these prompts have gone beyond the standard “what’s the score” queries and instead focused on gathering context about teams and players, reviewing team schedules, exploring storylines, making predictions and understanding what different match scores could mean for each team.
To meet this growing demand and interest, the company built Experience the World Cup in ChatGPT Designed for fans who want to follow the tournament in a more “interactive and personal way”.
You can switch between 48 national country pages, so you can get a quick overview of each team.
When you visit for the experience at chatgpt.com/footballyou’ll encounter an interface similar to the standard ChatGPT home screen but with organized widgets detailing everything related to the World Cup. You will see a section explaining the latest news, standings, upcoming matches, recent match coverage and even hot takes.
The home page is for a broad overview of all the teams, but you can also switch between 48 local homepages, allowing you to get a quick overview of each individual team. This way, you can find out everything you need to know about Cape Verde’s shocking draws against Spain and Uruguay. You can also ask what a particular result would mean for your team’s path through the group stage, get a quick player explanation to watch before kick-off, and create cheerleading images for your favorite team.
There are additional features coming, according to OpenAI, including conversation brackets and ways for fans to compare picks with friends. There are also photo creation prompts aimed at helping fans create and share their own World Cup photos.
The ChatGPT World Cup experience also includes team art.
Google World Cup Features
Google also highlighted how many of its most popular tools (Search, Maps, Waze and the Gemini app) can help football fans follow World Cup matches from anywhere by making it easier to get live updates, learn more about what’s happening and navigate through match days efficiently.
Google said it designed Google Search to make it easier to access real-time football updates such as live scores, lineups, standings, brackets and stories. You can also pin live match scores to your iOS or Android lock screen by following a match or team.
The AI quest mode can help you dig deeper by answering complex questions about rules, players, and teams. You can also use AI Mode to create interactive visualizations on topics like formations (with a generative UI available first for AI Mode Pro/Ultra, then expanding to everyone in search this summer).
If you’re in a city hosting World Cup matches, Maps and Waze can provide the latest traffic and route details to help you get around, including road closures, pedestrian areas, public transit options, and updated Street View images of stadium areas. Waze will also show you live score updates at a glance when your car stops.
You can also use Gemini to search live match information and highlights as the action unfolds. AI can create visuals — such as statistics and videos — for specific topics, converting text-based outputs into visual ones.
How to watch the World Cup
You can watch each game in English on Fox and FS1, and the games can be watched in Spanish on Telemundo and Universo, which are available on Peacock. You can explore how to watch each match and Find the cheapest streaming options on CNET.
