How to remove non-consensual intimate images under the Removal of Intimate Images Act


If someone posts intimate photos or videos of you online, you now have stronger legal tools to force platforms to take them down, regardless of whether the media is authentic or an AI deepfake.

Tuesday marks the start of full implementation of the Take It Down Act, which legally requires online platforms — social media, messaging, photo-sharing or video-sharing apps — to implement takedowns of such material in response to valid takedown requests.

The Take It Down Act was signed into law in 2025, in response to the increasing prevalence of AI-generated and digitally manipulated sexual images. the law, implemented before The FTC also applies to original, non-consensual intimate images shared online.

Artificial Intelligence Atlas Marker

Zoe Liao/CNET

The FTC is not directly responsible for removing content. Affected individuals must first report images to the platform administrator via the platform’s on-site tools. The agency will collect reports on platforms that do not comply with the takedown requirements imposed by the law, and may use these reports to support enforcement.

the The Federal Trade Commission (FTC) allows. Individuals to report non-consensual intimate images involving themselves or their children. Reports may also be submitted on behalf of the victim with his or her consent.

The agency also recommends reporting such incidents to local law enforcement and local authorities FBI Online Tip Line When appropriate.

FTC representatives pointed to CNET press release He did not comment further.

How to submit a Take It Down request

If someone shares intimate photos of you online without your consent, the first step is to report the content directly to the platform using its built-in moderation tools.

On platforms like Instagram and

Image from the FTC website with a button where you can submit a report to report content

The FTC’s Take It Down Act has a website where you can submit a report if platforms don’t remove non-consensual sexual images.

Federal Trade Commission

Each platform should have similar reporting tools. The new legislation stipulates that the platform must remove images within 48 hours of submitting a valid report.

If a platform fails to act on a report of non-consensual intimate images, or if reporting tools are unavailable or broken, victims may File a complaint with the FTC online. The agency may use complaints to identify patterns of non-compliance and pursue enforcement actions against platforms that fail to meet their legal obligations. If an image appears again on the platform, you can submit a new takedown request to the platform.

How the Take It Down Act works, with Step 1 to notify the platform, Step 2 to notify the FTC, and Step 3 to learn more

The FTC outlines the steps for filing a report.

Federal Trade Commission

Sexually explicit material involving minors is treated as child sexual abuse material and is subject to more stringent legal requirements. It must also be reported to National Cyber ​​Tip Center for Missing and Exploited Children. The FTC also encourages people who know of existing pornographic images of minors — whether images of themselves, their children, or other at-risk minors — to file an application with the NCMEC’s Take it down service.

If the platform does not remove non-consensual intimate images, additional tools will be available. One option is StopNCII.orga system run in partnership with the Revenge Porn Helpline that creates a digital fingerprint of an image on a user’s device so that participating platforms can detect it and block it from being uploaded again.



Leave a Reply

Your email address will not be published. Required fields are marked *