How did hybrid series and TikTok series become a billion-dollar business?

Over the past few years, a new category of mobile apps has quietly emerged Multi-billion dollar business. They’re called ‘micro-dramas’ – they’re short, mobile-first scripted shows, designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and suspense designed to keep users clicking. The leading app, ReelShort, generated $1.2 billion in consumer spending last year alone.

In this episode of TechCrunch justice Rebecca Bellan and TechCrunch senior correspondent Amanda Silberling sit down with Henry Song, founder of Watch Club, who believes the microdrama industry is still “in the age of MySpace.” He has a vision of what a Facebook moment could look like.

Subscribe to shares on YouTube, Apple Podcast, Overcast, Spotify And all the actors. You can also follow stocks on X and TopicsatEquityPod.