Here’s what Netflix’s new vertical video feed looks like

Netflix has begun rolling out a major revamp of its mobile app, and the central feature is a new vertical video stream called “Clips” where you can scroll through clips from shows, movies, and other Netflix content.

The idea of ​​the Clips feed is that it can help you discover new things to watch in a mobile-friendly format. Company The test has begun He streamed vertical video last year, saying at the time: “We know that scrolling through a vertical feed on social media apps is an easy way to browse video content.” The new mobile UI will roll out starting Thursday in Australia, Canada, India, Malaysia, Pakistan, Philippines, South Africa, the UK and the US.

The updated mobile app still opens in the Home tab, but the bottom navigation bar has new tabs: it now includes Home, Clips, Search, and My Netflix. Click Clips and the app will show you a clip of something it thinks you’ll be interested in. The UI you see in Clip is very similar to what you’ll see in a TikTok video or Instagram Reel, including buttons to share the clip and add the movie or show featured in the clip to your watchlist.

To start, your Clips feed will contain only shows and movies; In the future, Netflix says it will add clips from its growing library of films Podcast and Live events To the summary of the sections. Netflix is ​​also planning to add a Collections tab to Clips so you can watch clips that revolve around topics like comedy or reality TV.

The Home tab is getting some changes as well. Netflix’s New & Hot section, which was previously a dedicated tab in the bottom navigation bar, can now be accessed as one of the few categories that will appear at the top of the home page.

“Our vision is to make our mobile experience as entertaining as what you watch, delivering increasingly personal and immersive experiences for any mood or moment,” Elizabeth Stone, chief product and technology officer, said in a statement. “This is just the beginning.”