Gucci-branded Google smart glasses are coming next year

Google is reportedly teaming up with Gucci to make a pair of AI smart glasses stylish enough that people might want to wear them. according to ReutersParent company Gucci Kering plans to launch the glasses sometime in 2027.

Google’s first pair of Android XR glasses, “Project Hala” It is expected to be launched this year. They basically feature the same shape Meta Ray-Ban sunglasseswith chunky black plastic frames. They’ll be launching Google’s second attempt at smart glasses next google glass It failed to catch up for more than a decade.

Last year, Google also announced glasses partnerships with Warby Parker and the cute monsterbut there is no high-profile brand like Gucci. Unlike many other technology products, Smart glasses should be stylish To kick things off, partnering with a luxury brand like Gucci could help Google compete with Meta’s Ray-Ban lineup. Partnerships with fashion brands also allow tech companies to put a different brand name on their glasses, like Snap CEO Evan Spiegel He said recently“I think the Meta brand is not something people want anywhere near their faces.”