Google will now tell you if an ad was created using AI

You can see if ads on Google Search, Google Discover, and YouTube are present Created or edited using artificial intelligence From a new section in Google’s My Ad Center, as previously reported by TechCrunch. The update, announced Thursday, adds a “Created or edited with AI” label under the “How this ad was created” tab. Users can find it by clicking on the three dots or the information button on ads, which brings up the same panel where you can also block or report ads.

Google says it will automatically apply AI labeling to any ads made using its own AI advertising tools, but AI ads made elsewhere will need to apply the label manually. In some regions, Google’s new AI labels may also appear directly on the ad, either automatically or when the advertiser manually discloses that their ad was created using AI.