Google is killing Tenor GIF searches in other apps

The GIF capture interfaces on some of your favorite online platforms may look different from now on, as Google is preparing to discontinue the Tenor API today. While Tenor’s website, along with its searchable GIF library, will remain active, platforms like X, Discord, Bluesky, and WhatsApp that previously integrated the API will now have to transition to alternative GIF picker services.

Google Got Tenor GIF platform in 2018. Both its website and API allow users to search for GIFs using keywords, similar to competing services like Giphy and Klipy. Google will continue to use Tenor across its own services, including Google Messages and Gboard. It stopped accepting new subscription and integration requests for the API on January 13, it said. Tenor FAQ page.

After June 30, Google says that any existing Tenor API agreements and integrations will be “completely decommissioned,” and that any attempt to submit an API request after the porting deadline will fail and result in an error message. The API has been closed “as part of an ongoing effort to focus resources on improving our core products.” According to Google.

Many applications affected by the API shutdown have already begun migrating to other services. X product header Nikita Beer said on June 21 The platform was “forced to migrate” because of this, though it was not specified which GIF picker it will use from now on. The dispute started in the test Giphy and Klipy will replace Tenor in January WhatsApp He was working on replacing Tenor with Klipy in May.

The most obvious change for users of these platforms is that you may lose access to your favorite Tenor GIFs, as libraries of GIF pickers vary by service. After Meta announced plans to Acquisition of rival provider Giphy In 2020, the UK Competition and Markets Authority described Tenor as the only equivalent “Great provider of GIF files“, and said that the acquisition of Giphy “will negatively affect the competition between social media platforms.” Then a meta was conducted for Stripping itself from the GIF library In 2023.