Google agrees to take strict measures against fake reviews of companies in the United Kingdom

Google will take more striking measures against British companies that use fake assessments to enhance their stars’ rating on the closing of the search giant. the The UK Competition and Markets Authority (CMA) has announced. On Friday, Google agreed to improve its operations to reveal and remove fake assessments, and will take measures against the companies and auditors who publish them.

This includes canceling the activation of the ability to add new assessments to companies that it turns out to use fake reviews, and delete all current assessments for at least six months if you participate repeatedly in a suspicious review activity. Google will also put prominent “warning alerts” on the personal files of companies that use fake reviews to help consumers to be more aware of the potential misleading comments. Individuals who publish fake or frequently misleading comments will be banned on the UK business pages and their review record will be deleted, even if they are in another country.

Google must submit a report to the Capital Markets Authority over the next three years to ensure its compliance with the agreement.

“The changes we obtained from Google guarantees strong operations, so that people can confidence in the reviews and make the best possible options,” Sarah Cardil, CEO of the Capital Markets Authority, said in a statement. “This is a matter of justice – for both companies and consumers – and we encourage the entire sector to take this into consideration.”

Google made Similar changes to the maps reviews Last year, saying that the contributions “must reflect a real experience in a place or a business.” However, these changes apply worldwide, while Google’s commitment to improving reviews across all their characteristics applies only to the UK at the present time.

Follow the changes in reviews a The launch of the investigation of the Capital Markets Authority against Google and Amazon in 2021 Because of the concerns that companies violated consumer protection laws by not doing enough to address fake reviews on their platforms. The Capital Markets Authority says its achievement in the Amazon case is still ongoing and the update will be announced “in a timely manner.”