Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
A wire investigation in the internal business of the Ecological Advertising System from Google reveals that a wealth of sensitive information about Americans is publicly presented with some of the largest brands in the world despite the company Special rules Against it. Experts say that when other data is combined, this information can be used to determine and target the specific individuals.
Display & Video 360 (DV360), one of the dominant marketing platforms offered by the search giant, provides companies worldwide to target devices in the United States based on the lists of Internet users who suffer from chronic symptoms and financial hardship, between other categories of apparently banned personal data Under the general Google Policies.
Experts say that other lists of American users can be accessed for a price via the platform raises serious national security interests, because they reveal data brokers who seek to isolate millions of mobile devices carried by government workers – from American judges, military service members, executive agents and executive agency employees And employees in the Capitol Hill.
The first time was reviewed by WIRE, showing an internal spreadsheet obtained from the US -based DV360 data broker, which currently hosts hundreds of thousands of restricted or sensitive “audiences” in another way, each of which contains a large segment of data That indicates countless mobile devices and online features from people in the United States. The sectors are not created by Google, but by DV360 customers who download them to the system, as others can use them to target ads in specific fans.
Data – the first obtained by the Irish Council for Civil Liberties (ICL), the oldest independent human rights commission in Ireland – targets hundreds of millions of user users exclusively on health conditions, from chronic pain and menopause, among other things, Vibromyalgia, psoriasis, Arthritis, high cholesterol, and high blood pressure.
“As with other platforms on the side of the request, advertisers can download audience lists to view & Video 360, based on the data of the first party or the two sectors providers,” says Erika Walsh, a Google spokeswoman. “Our policies do not allow the public sectors to be used based on sensitive information such as employment, health conditions, financial situation, etc.”
Nevertheless, many sectors in the data clearly target families and companies based on pure data that indicate that they suffer from financial difficulties- claim, for example, to help advertis Before- the debts of the term.
Alison Bodak, Google’s spokesperson, told WIRED that when the company discovers, “The unrivaled audience sectors, we will take action.” When he asked to explain the reason for the absence of Google, she did not discover slices of descriptions such as “individuals who may have the condition of the heart and blood vessels”, or “it is likely to suffer from parents of children from respiratory disease, such as asthma”, Bodack did not respond.
Parts that can be accessed through the DV360 that target Americans with asthma contain at least hundreds of mobile phone identifiers – among them, a list entitled “People who suffer from asthma”. Hundreds of other millions are found in the menus without a reason other than the fact that their users believe that they have diabetes. A large number of devices and definition files are spread through the lists that determine the targeted users who are likely to need specific medications, including some control subjects, such as Ambien. One menu connects more than 140 million mobile phone identifiers to use opioid materials, indicating that users need relief from the common side effect of “opioids”.