Get ready to add an email address to every Netflix profile, even within a single family

Three years after Netflix started The police are more aggressive After sharing streaming accounts, the company takes another step that can help ensure passwords aren’t shared: requiring an email address for each profile.

Earlier this month, some Netflix users You start receiving on-screen notifications Ask them to associate a unique email address with their profile. Notifications position the request as an opportunity to add new features to the profile, such as easier login access and personalized suggestions. But as those who posted the screenshots on Reddit pointed out, this change was aimed at accounts with multiple profiles in the same household.

Netflix has since confirmed that it began requiring a separate email address for each Netflix profile on June 15.

According to A Netflix help pageDoing so means entering the profile options in your account settings. Once an email address is added, it can also be used to log into the account, switch to any profile and customize that profile’s settings.

However, the setting and option to sign in this way does not apply to children’s accounts. On the help page, the company says: “Email addresses cannot be added to children’s profiles, so they cannot sign in to Netflix directly.”

Email requirements may make life more complicated for those who have created additional profiles not intended for individuals, but to maintain different algorithms for different types of viewing – for example, an Anime account intended for viewing only this category of shows. Presumably the account holder will need to create multiple email addresses to continue doing this.

Earlier this year, Netflix reported that it had happened 325 million paid customers All over the world.