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Ford has announced a new AI-powered service for its commercial fleet and telematics customers called Ford Pro AI. The generative AI system analyzes data generated by commercial vehicles – including vehicle speed, seat belt activity, and engine health – and turns it into actionable items for fleet managers.
The new order manifests itself in – what else? – An AI-powered chatbot within Ford’s Telematics program, where customers can ask questions about their fleets or delegate tasks. Managers can ask the chatbot for recommendations to reduce fuel costs, get insight into specific vehicles in their fleets, or even write emails to a supervisor summarizing the output of their previous requests. The interface looks similar to OpenAI’s ChatGPT or Google’s Gemini — though Ford declined to name the specific model it was using.
Ford Pro AI won’t just be a standard, high-volume conversational model, but a tool that uses “accurate, manufacturer-level vehicle data” to create accurate and trustworthy responses, said Kevin Dunbar, general manager of Ford Pro Intelligence.
“The result is a multi-agent architecture built on clean, well-organized data obtained from each of them
“A super-agent fleet reduces the possibility of AI hallucinations,” Dunbar said at a press conference.
Like most automakers, Ford is incorporating more AI-powered features into its products as it races to keep up with rapidly changing times. The company is using artificial intelligence to speed up the design process of its vehicles, and it has done just that It integrated the chatbot into its smartphone app To help passenger vehicle customers solve issues like how much mulch can fit in the bed of an F-150.
Ford now aims to provide this technology to more than 840,000 paid subscribers to the Ford Pro telematics program to help manage their commercial vehicle fleets. The vehicles don’t need to be Ford-branded, specifically, as the new AI feature will work with any vehicle with built-in modems capable of transmitting data to the telematics platform. Ford said this reflects the fact that many commercial fleets operate vehicles from multiple manufacturers rather than relying on a single brand.
The new AI tool will be included within Ford’s existing Pro telematics subscription, meaning customers won’t need to pay extra to use it. The service is currently only available to fleet managers using the company’s telematics software, with no current plans to make it available to commercial drivers through a mobile app or in-vehicle software.
Ford Pro AI operates in read-only mode and will still require a human in the loop to perform certain tasks. In this way, Ford insists it is not trying to replace human labor, but rather to automate certain tasks and improve workflow. Fleet management is a “high-friction physical and emotional job,” said Britta Farrow, Ford Pro communications director. “Ford Pro AI can handle a lot of operational data processing — things that exhaust fleet managers.”
“It certainly still requires human intervention,” Farrow added. “We don’t see a future where it will be completely removed.”
Ford didn’t reveal which full-size models it was using to power Ford Pro AI, describing it as “model agnostic,” similar to the Ford AI assistant for its smartphone app. All they will say is that the feature is built on Google Cloud infrastructure. (Last year, said Sherry House, Ford’s chief financial officer Ford will integrate Gemini from Google In its vehicles. The company also has deals with OpenAI, Anthropic, and China’s DeepSeek. according to The Wall Street Journal.)