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Season of technical events in full swing. This week, Stripe and Figma collected thousands of people in downtown San Francisco for their conferences. It signed with Figma CEO Dylan field After the opening keywords in Config, where it announced the most important product expansion in the company’s history.
Below, you will find our chat about how Amnesty International sees Figma after a approximate start to integrate technology last year, the new areas it aims to develop the platform, and more. And he continued to read how Meta operates the heat on the AI team, my ideas about Openai’s news for this week, and more …
“Design and crafts are the difference”
These days, Figma appears to have the entire creative software industry in its eyes.
Wednesday, CEO Dylan field He walked on the stage in front of about 8,000 people in the Moscow Center in San Francisco Advertise four new products: The initial models that resemble ChatGPT, a website builder, a hosting platform, an Amnesty International advertising tool, Kanva, and Adobe Illustrator.
the Last time I met the fieldFigma’s internal culture was reset after its sale of $ 20 billion to Adobe. When we fell after the keynote this week, I wanted to hear about his approaches to expand the Figma products group before it before it Planned public subscription (The latter who refused to talk about), and how his new method of artificial intelligence differs Last year’s approach to Figma in a problemAnd how he sees the company’s products that are accumulated against competition.
The following conversation was edited for length and clarity:
Last year, when I started integrating artificial intelligence into Figma, there was terror on this issue in this industry. The mood seems to have turned. Now, people began to accept the idea of artificial intelligence in these creative products. Do you feel this transformation?
I think people now understand what the models do, and this is different from Config 2024, where we had a different approach that the model was not driven, and we did not feel that he was fulfilling the mark.
The models are useful, and I think they come with the bares. We use Clade Sonnet 3.7 in the trial display. It is clear that it is normative. We can use other models, and will, in the future. The only constant thing is the change when it comes to developing models. You can not necessarily predict these models with what they will put, and if it is derived or unrecists.
From your point of view, is this delivery and operation model approaching now that you are now taking responsibility for you to the model provider?
We do our best wherever possible to create the qualities. For example, if you take a design from society, and we can discover that it came from society, then we put an attribution link in your code. At the same time, we cannot know when the model may remember something. It is not something we trained, right? So only there so far we can go here. This does not mean that it is not useful for the user.
Do you worry about the moderators’ action of more than Figma can do? How do you think about your place as an application in the world of artificial intelligence?
If we look back in the past decade in Figma, the thing that was amazing for me constantly is that we were really in this si -sided curve of the amount of programs. It is basically vertical. We will see more programs created more than ever due to artificial intelligence.
I really think the design and craftsmanship are the difference that makes the product and brand prominent. Can you be a symbol or penetrate your way towards something that earns money? definitely. But will it be a permanent product? Therefore, if you have any level of competition, you must have a really good design, a great user experience and a great brand. If you are thinking about all the context that humans have that LLM does not do that, then I do not see this is the situation that will you get there along the way.
How do you deal with the way Figma span to new products?
We see what people do in Figma already. In 2020, at times of the epidemic, people were dealing with Figma as a space for cooperation. We saw a lot of brainstorming and thinking. We had to pull this and make it its own surface because the Figma design was not improved for brainstorming, thinking, skiing on eggs or planning. We have seen that 5 per cent of files in Figma’s design were slices, so we went and made Figma slices. I think there is a lot inside Figma, in terms of use cases, which must be pulled.
Figma Make, which you just provided, is very wide as you can do. What is the goal?
We talk a lot about the process of moving from the idea to the product, which can include all types of different steps. Make the entire process extend. Sometimes you have an idea in your head, you love, “I want to produce this. I want to take it out there, or I want to use it for myself to repeat and know if it is already working.”
With Figma sites, are you aiming to compete with SquaresPace and WordPress? How deep is going to host the web and all that requires it?
Now, we are hosting. You can set a dedicated field. Figma sites have been made for a long time. You should either go to another place to publish it, or you can cord with all of Figma. Obviously, we hope the DeV mode will help in it, but if we can reach the point where you can only press the publishing button, it looks better for me for a designer trying to take out a site to the world. I think this is a very distinct use of SquaresPaces of the World, where, similar to Canva, targets more towards consumers and small companies.
Will you issue a mobile application for Figma Buzz, the marketing tool of artificial intelligence? If you do this, you may see her compete directly with Canva.
This is not in our plans now. I think we are now focusing on making sure that Buzz is really highly high -quality what we are trying to do on the web, and we can move from there.
I have the utmost respect for Canva. The founders are reliable. My perception of Canva is more on the side of the consumer and the small team. You are trying to do something quickly. Buzz focuses on brand assets. It is the state of the organization’s use.
Do you think tools like Buzz will replace digital ads as they are today?
I think there is a role in artificial intelligence in generating marketing assets. In tinnitus, you can create pictures and you can write the text. What I have not yet seen is a world in which models can generate content that the brand team is proud of. Perhaps this is coming, but it looks out of expected.
- Date waking up: Meta’s artificial intelligence team feels heat. Senior Product officials Chris CoxWho oversees the department building Lama And Meta AiHe recently wrote an internal note dealing with “a lot of exhaustion” in Org and the cultural problems that he wants to fix. While he admits the “nucleus of excitement with the first adoption” of the Meta Ai application, he challenges Org to be “aware of themselves about what he will take to raise a level” and emphasize the need for “spam” structure to fix the “audit layers between our best technical leaders and the highest.” Some other quotes, for each copy of the memo that I saw: “We need a culture of saying” no “often when it is asked to tighten the timelines if that means cutting the corners … There is a pattern often of the desire to hide bad news … In some cases, we miss the critical infrastructure that we need to succeed in the scale in which we work.”
- Openai is still a non -profit organization: Although Openai said it found a way to do so Keep a non -profit organization while still making unlimited profitsThe restructuring of the companies has not yet ended. There is still a big question about the amount of fairness that non -profit organizations will have at work (a decision that the organizers must already enjoy and have already. He had a price group by Elon Musk), Which in turn have enormous effects on Openai investors. New expatriate Reports “Microsoft wants a greater share than Openai is fair.” if Sam Taman Cleanly escape from Fostian deal It has been made with Microsoft years ago for Compute, it would be more impressive than the growth of ChatgPT user. Openai’s future funding from SoftBank, the ability to do it Large deals like WindsurfAnd recruit efforts that ultimately depend on this chaos.
- “This has not happened 20 years ago.” – Eddie braid On the platform of witnesses, a description How the Google Traffic movement in Safari decreased for the first time last month. (It is amazing what will lead to a threat of $ 20 billion in the margin of pure profit that will lead to his saying.)
- “Tim spent a bad week. I will not accumulate on him. Sundar is great.” – Mark Zuckerberg On the stage in tape sessions with John Coleson.
- “This is what it is.” – Dara Joshroshi During all hand Uber About changing the company to the causation policy and the delegation of return to the office.
- “Some of the products I have participated in are very, and I think there are some unintended consequences that were far from the Sarah.” – Johnny IVE On the stage with Patrick Coleson In tape sessions.
- “The richest man in the world has participated in the death of the poorest children in the world.” Bill Gates on Elon Musk While talking to New York Times.
- The only job that anyone can talk about this week is the CEO of Instacart Simo religions It goes to Openai to be the “applications chief executive” (last time I reviewed, Openai runs only one application, so this is a strong hint of what will happen). This was the news leak Good before When it was planned It should be announced, causing a lot of drama in Instacart, especially. It is logical as a leader in Openai, since it was already on a non -profit plate, you know how to expand ORGS, and joins a familiar seat of other former book leaders. What is more confused is that Sam Taman Just gave coo Brad Lacap Supervising “daily operations”, and now SIMO is supposed to be the head of LightCap. The company usually becomes a huge group with many huge companies before it has many executives. Homosexuality He says This new preparation will allow him to focus on “research, calculation and safety”. We’ll see that!
- Talk about Openai: Eliza RosentalThe first sales president, is Departure.
- Rob FergusCo -founder of the Meta, Fair, Fair, Fair, Fair, Fair, Fair, Fair Return Five years after Google DeepMind to lead the organization. Senior scientist Yan to be He is This bills As “re -focus on the intelligence of the advanced machine: what others call artificial intelligence at the level of human or AGI.” also, veinCoo’s COO for reality laboratories, is Departure.
- Google Cloud EXEC (and head of previous advertising products) Jerry Dishler Declare The company will leave after 20 years.
- Assorated Founder Aurora Sterling Anderson He is Leave to “A great leadership role in a distinguished global company.”
- Greg EstsNVIDIA, Vice President of Marketing and Developers Retirement After 15 years.
- Chris Handman, The first general consultant in Snap, is Join Ripping in the same role. and Ruby ZivuThe first privacy of Uber, is Retirement.
- Netflix is Looking for Product manager to help people “create content and share it with ways to involve Netflix.”
- X looking for New head of public relations. (good luck.)
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