EXCLUSIVE: How Jay-Z delivered a surprise-filled show during New York’s wildest summer

For Krug, it’s worth it. He’s responsible for most of the concerts at Yankee Stadium and says that between the baseball games and New York City football games the venue hosts, he can only plan one or two concerts a year, and it’s usually by a major artist like Paul McCartney or Madonna. “So, that’s one of the reasons why we can, like, be a little bit selective or specific about who’s who, because we really want to make sure we have the best artist possible for that little window that we have,” he says.

Like a Knicks win, a World Cup, and maybe even Swift’s wedding, Jay-Z’s anniversary shows signal an appreciation for IRL events, the communal experience of watching live music or an NBA team’s ticker-tape show.

A Last scan The Royal Philharmonic Orchestra found that 78% of respondents believe live performance is an aspect of the arts where “AI will not touch human creativity.” Meanwhile, there are artists like Phoebe Bridgers too Choose smartphone-free offers In order to keep their parties more intimate.

The mini-residency is also the latest in a series of local events planned to mark the anniversary of Reasonable doubt and Scheme. In the lead-up to his Yankee Stadium concerts, Jay-Z teamed up with Spotify to take over parts of the New York City subway, and worked with the Brooklyn Public Library on a special “JAŸ-Z30.” Library cardsand set up a pop-up store in Dumbo in one of the warehouses it featured video About “Dead Presidents”.

People are hungry for authenticity, and in that environment, “the value of personal connection goes up,” says Esraa Ali, a professor of media, culture and communication at NYU Steinhardt. Jay-Z’s anniversary shows are a chance for one of the world’s biggest and most overlooked artists to connect with his hometown audience.