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At Google I/O in May, Google has made that clear It runs entirely on artificial intelligence through the world’s most famous search engine. OpenAI, the maker of ChatGPT, is still developing itself Artificial intelligence browser. However, people seem to be turning more and more to DuckDuckGo, a completely AI-free search engine, which the privacy-focused company says is now easier to access.
New DuckDuckGo browser extensions for Chrome or Firefox let you create an anti-AI search experience, noai.duckduckgo.comyour default search engine. Here’s how.
How to set up the extension
Setup is easy, taking only seconds and a few clicks. You can open DuckDuckGo’s AI-free search page and click “Add AI-free search extension.”
From there, you’ll be taken to a separate page for adding extensions to Chrome and Firefox, which will allow you to search the internet without any AI-generated answers, no chatbots and fewer AI images. You can also open duckduckgo.com Home page and click “Set as default search”.
If you already have a DuckDuckGo web browser, your AI settings will be preserved, even if you clear your browser history.
If you already have a DuckDuckGo web browser, your AI settings will be preserved, even if you clear your browser history.
DuckDuckGo is seeing a steady rise in popularity
As the AI industry continues to expand, it is clear that not everyone wants to integrate AI into their search experience. DuckDuckGo representative He recently told CNET The company’s browser saw a 21% increase in installs between May 20 and May 26 in the United States compared to the previous week, coinciding with big Google search ads. Browser installs on iOS also rose 33%, including 69% on Memorial Day.
The main difference between DuckDuckGo’s web browser and competitors’ browsers seems to be the ability to opt in or out of the AI. While many companies make AI the default, DuckDuckGo instead gives you the option to choose when you interact with their AI. The company isn’t anti-AI as a whole — it still runs a chatbot with increased privacy and access to many popular models — but it gives users the final say on how much AI they want.
Meanwhile, Google is fundamentally changing its search engine to center its Gemini AI system more. The company made the announcement during the annual Google I/O developers conference last month A large number of updates Coming to Search: A redesigned search box, AI agents that can search for you, and Gemini 3.5 Flash becomes the new default model behind AI mode. All of these updates combine to show that Google is making AI the core of its future strategy and fully embracing the era of agentic AI.
