Disney Imagineers use Adobe’s Firefly AI software to create dream ride designs

Designing attractions at Disney theme parks could get a lot faster under a new partnership between Walt Disney Imagineering and Adobe Announced Tuesday. Imagineers will use them Firefly AI — a tool for creating and editing images and video — to speed up the concept and design of journeys, says Adobe.

Disney Imagineers Design, develop and test the technology behind the flights and experiments in Disney parkson Disney Cruise Line And beyond.

Adobe Firefly Foundry, AI for Business Edition fireflyallows companies like Disney to create “customized generative AI models that are unique to their brand,” according to Adobe. the Artificial intelligence system Based on Imagineering designs and licensed and owned assets from Disney franchises.

Visualizers will “soon” begin using AI within the Adobe tools they already use, the companies said.

Watch this: Imagineers share secrets of Disney’s new ride technology

09:28

This includes an image generation model that creates “franchise-accurate” images of characters such as Mickey Mouse, Moana, Lilo, Stitch, Elsa, and Lightning McQueen; A sketch-to-image model that takes hand-drawn art and generates 2D concept art; And a 3D modeling tool that takes those 2D renderings and turns them into 3D prototypes.

“At Imagineering, we have always believed that technology and human ingenuity can work responsibly together,” said Kyle Laughlin, senior vice president of R&D, technology and engineering at Walt Disney Imagineering. “Our work with Adobe allows us to bring Disney stories and characters to life in our parks faster, and with the emotional quality our guests expect.”

Disney did not immediately respond to a request for comment on whether using this AI system would result in reduced Imagination functionality.

It follows the Disney platform of AI based animation tool last year, which helped create character animations for animation, aiming to make workflows less tedious while keeping animators in the driver’s seat and speeding up drawing time on TV series.