Dell admits that consumers don’t care about AI-powered computers

Dell has revealed that consumers are not buying PCs for AI features right now. in Interview with Computer games Ahead of CES, Dell made it clear that its 2026 products are not focused on AI first, but are moving beyond being computers that are “all about” AI.

“We’re very focused on bringing AI capabilities to the device — in fact everything we announce has an NPU — but what we’ve learned over the course of this year, especially from a consumer perspective, is that they’re not buying based on AI,” admits Kevin Terwilliger, Dell’s product president, at Computer games interview. “In fact, I think AI probably confuses them more than it helps them understand a specific outcome.”

It’s a surprisingly honest admission from one of Microsoft’s biggest PC partners, especially as the software giant continues to push AI features into Windows and try to convince consumers to buy Copilot Plus PCs. Dell was an early Microsoft partner Launch of Copilot Plus for PC In 2024, by adding the Snapdragon X Elite chipset from Qualcomm To the famous XPS 13 and the Inspiron line of laptops. Dell has even added Qualcomm’s Cloud AI chips to its high-end laptops last yearwhich enhances the AI ​​performance of local models.

But most of the benefits in Copilot Plus PCs come from the improved battery life and performance of Qualcomm’s Snapdragon

Microsoft even struggled to launch its groundbreaking AI Recall feature for Copilot Plus computers. The controversial feature was eventually released nearly a year after it was originally scheduled, because the feature He was late After concerns were raised By security experts.