Bond is a new social media app that encourages you to stay offline

The creators of a new social media app called Bond want you to stop doom scrolling and create bonds… in person.

AssociationThe app, which launched on Tuesday, was created by a team of developers who previously worked at platforms such as Facebook, Instagram, Twitter and TikTok. The Bond app is currently available for iOS.

Co-founder and CEO Dino Becirovic said the app is designed to encourage you to interact with your friends rather than passively consuming social content or creating posts for the algorithm.

“We use a ‘friendship’ model and remove feeds to eliminate performative behavior and give you psychological safety,” Beserovich told CNET.

Bond uses the photos, videos and audio files you upload to help generate realistic interactive ideas that interest you through its AI function. The more memories you share with Bond, the more personalized his activity suggestions become. For example, if you recently attended a Bruno Mars concert and shared a photo on your Bond account, he may recommend similar or upcoming concerts in your area.

As with other social media platforms, you can share life updates and add friends, except there are no follower counts or a feed you can scroll through. Bond’s website says the idea is to share memories “for yourself first” and “post for your friends second.” You can revisit your memories whenever you want, unless you delete them.

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Beserovich told CNET that the company does not sell content or personal information to third parties without user permission. “Bond is designed to give users ownership of their data, full control over their profiles and full agency in their decisions,” he said.

The platform will not have ads, but Beserovich said one potential way to make money in the future is to allow users to voluntarily license their content to AI companies seeking training data. Bond could take a cut of that money.

Any content shared on the app is only visible to friends. Users will be able to control what they share and save, and can delete their accounts and data at any time.

As more people try to limit their time on social media, some have turned to app blockers such as Brick Or for Modify time limits In the Screen Time app on iPhone.