Blue Apron Suppliers Files for Bankruptcy. Here’s who will take over


When you order a Meal setIt arrives in a box with the brand name written on it. But what you may not realize is that a separate food distributor is often behind the brand. For years, FreshRealm has been linked to major meal kit companies, including… Blue apron. But now, after FreshRealm filed for bankruptcy this week, the future of Blue Apron’s supply chain is in limbo.

In a press releaseFreshRealm filed for Chapter 11 bankruptcy, citing “a significant disruption to ingredient supplies in 2025 that materially impacted the Company’s operations and financial performance.”

last year, FreshRealm recalled several ready-to-eat chicken Alfredo meals due to listeria concerns, including one under the Home Chefmealkit brand. The recall later expanded after food distributor Snow Pack recalled spinach contaminated with Listeria, which was likely used in… Ready-to-eat meals Created by FreshRealm, including some products sold under HelloFresh. One ready-to-eat meal each from Blue Apron and Marley Spoon, also produced by FreshRealm, was later included in the World Health Organization’s public health alert. Food safety and inspection service On contaminated cauliflower rice.

According to Centers for Disease Control and PreventionAt least 28 people became ill, and seven died due to the listeria outbreak, which is now over.

Will Blue Apron offers change?

Salmon and vegetables on a green plate placed on the table

Grilled Salmon and Veggies from Blue Apron.

Corinne Cesarek Ebel/CNET

In the near future, things will likely look the same for Blue Apron, as FreshRealm awaits court approval of its bankruptcy filing.

According to FreshRealm’s press release, the two companies have reached an agreement that FreshRealm will terminate its contractual obligations before Blue Apron exits the agreement and moves to a new fulfillment provider.

Blue Apron is expected to move in with him Market of misfits As a food distributor, CNET has learned.

Misfits Market said in a statement that it will provide “one-stop fulfillment services for Blue Apron meal kits,” pending bankruptcy court approval. She adds that Misfits Market’s priority is to “ensure Blue Apron customers continue to receive high-quality meal kits as we build fulfillment capabilities on Misfits Market’s platform and infrastructure.”

Both Misfits Market and Blue Apron will remain separate brands, “with Misfits Market working behind the scenes as an implementation partner,” the spokesperson confirmed.

Misfits Market is a discount grocery delivery service that focuses on providing “imperfect” products that don’t typically find their way onto store shelves. It is unclear whether the products included in future Blue Apron meal kits will reflect Misfit Market standards.

“We are sorry to hear the news about FreshRealm and wish their team the best,” a Blue Apron spokesperson said. “Blue Apron takes pride in making home cooking easier with chef-prepared recipes and high-quality ingredients that customers feel proud to put on their tables. We are transitioning to a new fulfillment provider and are working closely to ensure a seamless and reliable customer experience.”

Does FreshRealm supply food to other meal kit companies?

Yes. FreshRealm has been acquired Meal kit company Marley spoonUS implementations in 2024. FreshRealm was also one of A third party product of HelloFreshReady-to-eat meals. It is unclear whether these companies plan to move to a new supplier at this time.

Correction, April 30: An earlier version misidentified potentially contaminated ingredients in ready-to-eat meals from Blue Apron and Marley Spoon. The vegetable must be identified as cauliflower.



Leave a Reply

Your email address will not be published. Required fields are marked *