Birds cut 120 jobs as part of “strategic reorganization”

Cloud communication service bird It reduced 120 jobs-nearly a third of the total workforce. The Messagebird, which is previously known as Mesgebird, plans to reorganize its global operations amid the continuous mutation of artificial intelligence, and has learned Techcrunch exclusively. Bird has since confirmed the news. The Dutch startup contacted the influential employees on Friday.

This step comes after only one year of birds Cut 90 employees After that Brand re –. The company also lowered prices at the time, trying to take over the likes of Twilio and Klaviyo and vigilant. CRM (Customer Relationship Management) platform for marketing, sales, payments via email, SMS and WhatsApp offers.

Birds and CEO of Bird Robert Vis confirmed the number of affected employees, adding that most of the roles were in Europe.

“While Bird was founded in Amsterdam and the construction of strong European roots, the imprint of our customers has grown greatly in the Americas and Asia. Facebook said in an e -mail statement to Techcrunch, that this re -organization will put our teams closer to our customers, which allows us to serve them better in local time areas And cultural contexts.

The starting start of Meta, Paypal, Square and Uber are its main customers. It provides a unified solution to allow companies to communicate with their customers via various channels, including email, SMS, sound and WhatsApp.

Face stressed that the demobilization of workers “is not an exercise to reduce costs” because “financial statements” to start operating are still strong. Instead, the adoption of artificial intelligence contributed to reducing roles. It includes the list of companies affected by the same Sprinklrand Working dayAnd Octa.

“The changes will help us to return to the graceful center model that led to our early success – starting with short messages and expanding to become one of the largest commercial communication solution providers in the world.”

The Executive Authority stated that the affected employees will obtain “comprehensive support” without sharing details about the separation.

In 2021, birds 800 million dollars raised In the C series extension it includes Tiger Global, Erazeo and OLL Rock. This was followed by a round of 240 million dollars The startup is estimated at $ 3 billion. The startup got the Sparkpost e -mail marketing platform in 2021 for $ 600 million.