As the GLP-1S boom, the dietitian operates the berry Street, Fay all NAB shots of $ 50 million

For decades, the United States healthcare system has struggled to treat chronic diseases associated with the diet that affects Almost half of all adults.

This has changed in recent years with the discovery of OzemPIC and other medications that help people lose weight. While insurance covers these medications, doctors often ask patients to see a dietitian as part of their treatment plan.

Noah Kotlov, co -founder and executive director of Noah Kutlov, co -founder and executive director of Perry StreetThe feeding consulting platform that was launched two years ago.

Berry Street, who provides registered nutritionists with tools to manage an independent practice, raised a $ 50 million financing round of investors including Northzone, SofINA and FJ Labs.

“It has grown very quickly,” said Kotelov. “It is a very big market.”

Berry Street is one of the many startups for nutrition that thrives due to the GLP-1 drugs.

FiA young company, just like Berry Street, that corresponds to the independent nutritionists with patients, revealed on Wednesday that it had sparked a $ 50 million chain b Leaded by Goldman Sachs with a rating of $ 500 million. The financing comes only nine months after the company’s announcement Series of $ 25 million a From the general catalyst and lip projects.

Nourish, which raised the A series of $ 35 million last March, is another startup that provides similar services.

KotLove says that growth in the use of GLP-1 is not the only factor that drives people to seek food therapy.

“If you have a commercial health insurance, you are more likely to have a really generous coverage to see a dietitian,” he said.

However, most people do not know that nutritional counseling is usually 100 % covered with insurance, with 0 dollars outside the pocket for patients. “It can be said that the most used benefits in all the American health system,” said Kotelov.

Startups such as Berry Street are practically facilitating anyone covered by health insurance and are concerned about how they are eating to receive advice from a registered dietitian.

Berry Street allows registered nutritionists, many of whom also work full -time clinics, to start their own evening practices or weekends, which means that patients have more opportunities to use interest they have not likely known in the past.

KotLove, the serial businessman whose previous project was a popular application for alcohol recovery, has witnessed the benefits of food consultation. He says he was clinically obese from childhood.

He said, “I tried everything to combat my bad food system.” He was in heavy when the doctor recommended seeing a dietitian.

“I have left that visit,” I know what healthy foods and what are unhealthy foods. He said: “I don’t really need a dietitian to tell me that.” But it still gives food therapy an attempt.

KotLove then was surprised by the extent of his sessions with a dietitian. He said: “I felt a lot like treatment, but instead of talking about my relationship with my family members, or my partner, we were talking about my relationship with food.”

It ended up losing 60 pounds and maintaining this weight. Another surprise was that all his sessions were completely covered with insurance.

Kotlov’s conversion was an inspiration for Perry Street. He hopes that his company will help many people with similar transformations.