As rivals pursue acquisitions, Peacock is betting on bundles with a new deal with YouTube

While much of the streaming industry is focused on mergers and acquisitions, NBCUniversal is expanding its reach through partnerships, with its latest move bringing Peacock directly to YouTube.

Monday, NBCUniversal and YouTube Announce A strategic, multi-year global partnership, Peacock’s Premium plan will be available to YouTube Premium subscribers in the US starting in early 2027. This gives millions of viewers access to Peacock’s entire lineup, including NFL and NBA coverage, “Saturday Night Live,” “Love Island USA,” “Law & Order: SVU,” and Bravo favorites like The Real Housewives franchise.

The deal means the content will be integrated into the YouTube experience, allowing viewers to discover and watch Peacock content without leaving the platform. For YouTube, the partnership makes YouTube Premium a stronger offering by adding another major entertainment service. It also supports YouTube’s broader strategy of becoming a streaming hub, giving viewers access to premium TV programming, live sports and creator content, all in one place.

This partnership comes as the media giants look for new ways to grow while competing with platforms like YouTube and TikTok, which continue to attract more consumer viewing time. Many companies have responded by reshaping their businesses through major deals. Paramount Skydance agreed to be acquired by Warner Bros. Discovery and Fox buys Roku.

But peacocks tend to distribute. The company has already partnered with Amazon and appleYouTube’s deal is the largest effort yet to put its content where audiences already exist.

The deal also comes on the heels of Peacock reporting its first-ever quarterly earnings in Second quarter of 2026. The streaming service currently has 48 million paid subscribers.

The partnership also extends beyond the US, as NBCUniversal’s international streaming services, Universal+ and Hayu, will also become available through YouTube Premium in select markets. Additionally, starting later this summer, Peacock Premium will be available as a separate add-on subscription through YouTube Primetime channels.

Peacock Premium is their ad-supported plan priced at $10.99 per month. Peacock Premium Plus has been available via YouTube Primetime channels since late June.