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Months ago Apple’s expected iPhone 18 lineup releases, Apple CEO Tim Cook Consumers are preparing for higher prices.
Cook saidThe Wall Street Journal “Unfortunately, price increases are inevitable,” she said, noting that the company has faced rising costs for the memory and storage chips used in its products. “We were trying to protect our customers from the increases, but the situation became unsustainable,” Cook told the publication.
Read more: What is Ramageddon? Why is artificial intelligence making laptops and phones more expensive?
The latest rumors suggest that the iPhone 18 Pro and Pro Max models may arrive as early as September, possibly alongside… The iPhone is rumored to be foldable The cost starts from more than $2000. For reference, in 2007, A An 8GB first-generation iPhone could have cost you as much as $399. (That’s about $637 USD 2026 dollars.)
The rumored launch timing coincides with John Ternos takes over as CEO of Apple On September 1, with Tim Cook stepping down. Cook did not clarify when price increases will occur or on which products, but memory and storage chips are used in every Apple device.
Watch this: Latest news on memory shortages, new Oscars AI rules, and custom passes for iOS 27 | Technology today
The rise in prices can be largely linked to Artificial intelligence boom. As more Artificial intelligence data centers They are built all over the world, they are not only consumed Huge amounts of water and electricity But it also requires a large amount of memory and storage. This has created strong demand for the same type of chips used in phones, laptops, smart wearables, and more electronic devices. Although demand is clearly rising, supply is still struggling to catch up.
Apple is not the only company affected. These high costs could continue Everyday technology products until 2028.
