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If you’ve got your sights set on slipping on a pair of… Smart glasses From Apple, you will have to wait a little longer than previously thought.
Apple is now aiming to launch its much-rumored AI glasses in “late 2027,” according to Bloomberg’s Mark Gurman. The glasses were previously expected to be announced later this year and begin shipping in early 2027, but Gorman mentioned in his report Turn on the power Newscast on Sunday, a little over a week ago Apple’s WWDC eventThe company experienced “pitfalls” in development.
Gorman wrote that Apple’s smart glasses are a key component of the company’s product roadmap. People close to Tim Cook told Gorman that the outgoing Apple CEO is a strong supporter of the project and considers the glasses his top priority. John TernusHe, who will take over the reins from Cook in September, is said to be the driving force behind the project, having led the product development team for the past two years.
Gorman said the glasses will include design elements such as “oval-shaped cameras, unique colors and multiple frame styles” in an effort to stand out from the competition. “Over time, Apple believes the glasses could evolve into a health device, eventually incorporating augmented reality technologies capable of improving how people see,” he said.
Gurman reported in April that Apple was testing frame designs that include a large rectangular frame similar to Ray-Ban Wayfarers, a slimmer rectangular style, a larger oval or circular design and a smaller oval or circular option.
Research released in March by Counterpoint Research suggests that Smart glasses category It is still in its early stages. The technology market research firm reported that the smart glasses market grew 139% year-over-year in the second half of 2025, compared to 2024. While Meta dominated this space, a wave of smart glasses with a wider range of capabilities was introduced in 2026, with Google and SamsungAmong others, they are expected to introduce new glasses soon.
Apple’s smart glasses are expected to include cameras for taking videos and photos, microphones and speakers to handle phone calls, listen to notifications and play music. They will also reportedly have multimedia Amnesty International It can respond to requests via Siri.
Apple representatives did not immediately respond to a request for comment.