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Apple New CEO John Ternoshe will have to deal with a lot of problems when he takes over the reins of the company in September. But undoubtedly the biggest challenge Ternus will have to take into account immediately is artificial intelligence.
Apple announced Monday that Cook will step down as CEO after 15 years. Cook has led Apple through years of major transformations Big drops of products Which is now part of the daily fabric of our digital lives. Now, with a new era for Apple approaching, there will likely be a lot of pressure on the 50-year-old Ternus to overhaul the company’s AI strategy or shift gears. But I hope he doesn’t stray too far from Cook’s playbook. to Paraphrasing comedian Chris FlemingThere is something waiting for them in the divine if they resist.
In 2026, every technology company is now an AI company, and Apple is judged by technology enthusiasts and analysts to be a failure and a laggard. There is already some AI in Apple products: basic tools, Such as proofreading and rewritingAnd the most advanced AI photo editing tools Visual intelligence. This is nothing compared to Galaxy artificial intelligence and twin The tools that Samsung and Google have flooded their smartphones with. Apple’s biggest swing into AI, the promise of a “smarter Siri,” has been continually delayed, and now it’s been cancelled. Until late 2026.
Apple announced that John Ternos, seen here at an event in New York City in March, will succeed Tim Cook as CEO.
The relative lack of AI in Apple’s iOS and MacOS is actually its secret weapon. People who want to use artificial intelligence can do so in applications using Rumors are swirling Apple will be open to partnering with several AI-powered chatbots for Siri. These artificial intelligence programs can operate smoothly, thanks to… Apple’s M chips. Good hardware, as we know from that Watch NvidiaEssential for success in the age of artificial intelligence. Leave artificial intelligence From the iPhone 17 sales presentation It was refreshing and welcome.
For those of us who want to write our own emails or who don’t want to be inundated with artificial intelligence every time we use our devices, we can do so in peace. It didn’t show any brilliance to provide AI help that we didn’t ask for.
A CNET survey found that A.I Not a major motivator For people to upgrade their phones. This technology is becoming increasingly controversial, with concerns growing Job security, Environmental impacts and The legality of how it was created. Data centers needed to run artificial intelligence, It also causes an alarm In communities across the country. If Apple chooses to continue to take a backseat in the AI race, it won’t have to worry about getting bogged down in costly plans to build AI infrastructure beyond what it’s already good at — consumer hardware.
Each of Apple’s previous CEOs brought something unique to the table. Steve Jobs was the visionary innovator. Tim Cook had an industrial background, which changed the way the company made its products overseas. Ternus’ most recent role was hardware engineering management. The fact that Apple’s board of directors brought in someone who specializes in hardware, rather than a specialist in software, is promising. Maybe Ternus will investigate building some sort Physical artificial intelligenceBut I don’t know if I can see Apple jumping into building AI robots. Smart glasses powered by artificial intelligence Seems more likely, though.
There is no doubt that Ternus will have a lasting impact on the iconic technology company during his tenure as CEO. I can only hope it’s not tainted by AI hallucinations.