Apple reveals higher prices for MacBooks and iPads

Apple is raising prices in response to the ongoing memory shortage. The company on Thursday revised the price of the new MacBook Neo, which will now start at $699 instead of $599, while the base MacBook Air will jump to $1,299 from $1,099. I mentioned it earlier before Plumperg.

The 14-inch MacBook Pro also got a raise, going from $1,699 to $1,999. Meanwhile, the iPad Air will now start at $749 instead of $599, while the iPad Pro will rise to $1,199 from $999.

As I spotted it BloombergApple even raised the price of its HomePod, which is now $349 instead of $299, and raised the price of the HomePod mini to $129 from $99. Apple TV now costs $199 instead of $129.

Apple CEO Tim Cook Hint at upcoming price changes During an interview with The Wall Street Journal Published on June 17, it said Apple had tried to “protect” customers from rising prices, but “the situation has become unsustainable.”

In the months leading up to the price increase, Apple began tweaking some of its Mac lineups. He – she Stop selling Mac Studio with 512GB RAM in March and later It dropped the $599 Mac Mini optionWhich means the device now starts at $799 with 512GB of RAM.

The price of memory and storage has been rising over the past few months as AI companies have purchased random access memory (RAM) and solid-state drives (SSDs) for the data centers that power their models. Memory suppliers, including Samsung, SK Hynix and Micron, They struggle to keep up with demand For ingredients Necessary in everything From desktops, phones, laptops, consoles and even cars.