Apple reports the best profits ever, even with a decrease in iPhone revenues

As it became an annual tradition, I just reported Apple of great profits for the company’s last holidays. “Today, Apple has informed the best quarter of all, with revenues of $ 124.3 billion, an increase of four percent over last year,” said CEO Tim Cook. In a press release. Revenue increased almost in Mac, iPad and company services.

But the numbers show a slight decrease in iPhone revenues on an annual basis, which seems to appear to be the Apple Intelligence does not do much to pay iPhone sales. The same applies to that The new control button in the cameraI assume. Cook tried to reject the idea that Apple’s intelligence was not forcing people to upgrade In an interview with CNBC. He said: “During the quarter in December, we saw that in the markets where we put Apple Intelligence, the performance on an annual basis on the iPhone 16 was stronger than those markets in which we did not offer Apple’s intelligence.”

the Standard iPhone 16 models It is an excellent value in particular this year, and this is not always the case. So that this can also be treated in a little low revenue if it chooses fewer people with professional variables.

This tends to be a quarter of Apple most important in the year for two reasons. It includes the halls shopping season, and since the iPhone 16 collection was offered for sale for a whole three months, this is our best indicator so far to order the latest Apple phones. The company also released several new Mac devices near the end of last year, including Design, much smaller than Mac Mini and Refreshing MacBook professionals. Revenue for Apple Adalsives, which includes Apple Watch and AirPodsIt was also a little decrease compared to the quarter of last year.