Apple relies on privacy to differentiate its smart glasses

according to Mark GormanApple plans to unveil its first smart glasses at WWDC next June, with them expected to launch by the end of 2027. Part of this delay may have to do with the company’s efforts to tidy up privacy and messaging features. Smart glasses in general, and Meta glasses in particular, have sparked controversy over their ability to stealthily capture photos and videos. As Gorman points out:

The company has spent more than a decade making privacy one of its defining product messages. Simply falling into the same Meta category risks undermining that reputation, no matter how different the approach Apple takes.

Apple will likely rely on on-device processing and skip more controversial features like facial recognition or permanent recording similar to Meta’sSuper sensorGorman also believes Apple will avoid using customer recordings to train AI models.

Other hardware and software privacy features are also said to be in the works. It is also possible that Apple will eventually launch a version of its smart glasses without a camera, or with a camera dedicated exclusively to sensing and will not be able to take video or photos at all, similar to what is rumored about Apple’s glasses. AirPods that support artificial intelligence.