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Apple agreed to pay $250 million to settle a case Class action On how it will market its AI features ahead of the iPhone 16 launch Financial Times He was the first to report the news.
The lawsuit alleged that Apple exaggerated the breadth of features Apple Intelligence would bring, which included a significantly upgraded version of its assistant Siri. The complaint alleges that the company created the impression that advanced AI capabilities would be available to users sooner than they actually were. In particular, the plaintiffs allege that Apple overstated the readiness and functionality of these features, especially promised improvements to Siri, which have not yet been fully realized.
As a result, the complaint alleges, people who purchased the iPhone 15 or iPhone 16 believed they were paying for cutting-edge AI tools that were not actually available at the time of purchase. The lawsuit classifies this as false advertising, and says Apple’s marketing influenced purchasing decisions based on incomplete or delayed features.
Apple did not admit to any wrongdoing in court, but chose to settle the case rather than continue litigation. Under the proposed agreement, eligible US customers who purchased an iPhone 15 or iPhone 16 between June 10, 2024 and March 29, 2025 could get up to $95 per device.
Apple has been touting a more advanced version of Siri ever since it unveiled it Apple intelligence In 2024 during WWDC. Expected updates are expected To help Siri act more like modern chatbots like ChatGPT or Claude. The upgraded experience is rumored to be powered by Google Geminialthough more recent reports suggest that the company’s upcoming iPhone operating system may allow this Users choose from a number of large third-party language models.
This settlement comes before Apple’s annual developers conference June 8The company is expected to preview a version of Siri enhanced with artificial intelligence.
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