Apple is raising prices on some MacBooks, iPads, and HomePods

Apple has raised the prices of some products MacBooks, iPads And HomePods. Price bumps seem to be ruled out iPhone.

This news comes in the middle of a week of big retail sales, much like Amazon’s summer Prime Day eventAnd before the back-to-school shopping season. This may make life difficult for shoppers looking for deals Apple devices.

the Wall Street Journal The price hike was first reported. On Thursday morning, Apple’s online store went down briefly, and when it came back online, prices skyrocketed. The magazine reported increases in the base models of MacBook Air, MacBook Neo, MacBook Pro, iPad Air and iPad Pro. We’re also seeing price increases on some HomePods.

In a statement to CNET, Apple confirmed the price hike, blaming increased demand for memory and storage, driven by the rapid expansion of AI data centers.

“We have never seen component prices increase this much and this quickly,” Apple said in the statement. “We have now reached a point where we need to start raising prices on a number of products, including today’s increases for iPad and Mac.”

last week, Apple CEO Time Cook said The Wall Street Journal reported that the shortage of RAM – also known as… Ramageddon – That would make higher prices “inevitable.”