Apple is raising prices for Mac and iPad, and is ditching the iPhone for now

Amid a global memory shortage caused by artificial intelligence, Apple is raising prices for its Mac and iPad lineups, Apple reported. Bloomberg. At the moment, there is no price increase for the iPhone, but there is a possibility that it will arrive later in the year.

The new entrant to the MacBook lineup, the MacBook Neo, will now cost $699 instead of $599. The company also raised the base price of the MacBook Air from $1,099 to $1,299 and the price of the MacBook Pro from $1,699 to $1,999. Desktop-grade Mac Studio now costs $2,499, up from $1,999.

iPads have also received a price hike: The Air now costs $749, up from $599, and the Pro is now $1,199, up from $999. The base iPad model with the A16 chip now costs $449 instead of $349, and the iPad Mini with the A17 chip now costs $599 instead of $499.

Apple smart home devices are also more expensive. The price of the standard HomePod rose from $299 to $349, the HomePod Mini rose from $99 to $129, and the Apple TV box rose from $99 to $129.

The company’s Vision Pro headset is now priced at $3,699, up from its already expensive price of $3,499.

“The consumer electronics industry faces an unprecedented challenge. The rapid expansion of AI data centers has led to an extraordinary increase in demand for memory and storage. We have never seen component prices increase so much and so quickly,” the company said. CNBC In a statement.

She added: “We know this is unwelcome news, and we are working tirelessly to find solutions.”

Tim Cook said last week The Wall Street Journal The rise in prices of Apple products is “inevitable”, as the prices of memory and storage components continue to rise due to the artificial intelligence boom. During the company’s earnings call in April, Cook hinted that for iPhones, the company was facing limitations on the main processing chip rather than memory. He also said that it “may take several months to reach a supply and demand balance” for the Mac Studio and Mac Mini.

Apple discontinued the $599 256GB Mac Mini in May and made the $799 base model with 512GB of storage the base model. The M4 Pro configuration is now priced at $1,599, up from $1,399.

In March, analytics firm Counterpoint noted that smartphone DRAM prices jumped 50%, and NAND Flash storage prices jumped more than 90% on a quarterly basis in the first quarter of 2026.

“We have reached a point where absorbing rising memory prices has become impossible unless one wants to run a business at a significant loss. Memory prices have increased more than four-fold since the fourth quarter of 2025, and this single component has eroded profit margins for most consumer electronics companies. Apple has done a good job of keeping prices steady so far, though it hinted at increases last week,” Tarun Pathak, research director at Counterpoint, told TechCrunch.

“The increasing demand for AI infrastructure has radically changed the memory supply chain, meaning that rising BOM (bill of materials) costs are now a perpetual challenge. We also expect other PC and tablet OEMs to follow Apple’s lead. They may raise prices on specific products, reduce discounts, or adjust their product lines to focus more on premium devices,” he added.

While the AI ​​chip crisis is affecting consumer companies, suppliers are loving it Micron reaps the benefits. The company reported a 4x jump in year-over-year revenue in its latest earnings.