Anthropic begins localizing Claude pricing in India, its largest market after the US

Anthropic has begun localizing Claude pricing in India, its largest market outside the U.S., as global AI companies increasingly tailor their offerings to appeal to users in the world’s most populous country.

Local prices have started appearing for some users in India on Cloud’s website and mobile apps. However, Anthropic has not yet been able to enable payment via Unified Payments Interface (UPI), the instant payments network widely used in India. Users will still have to pay by card or through the Apple and Google App Store billing systems. This is in contrast to OpenAI, which Asking Indian Rupee rates for ChatGPT In August supported by UPI.

Cloud users in India have Long sought Subscriptions denominated in rupees, with dollar pricing and currency conversion add friction to accessing the service. This step is of particular importance, as represented by India 5.8% of global cloud usageMaking it the service’s second-largest market after the United States, according to Anthropic.

On Claude’s India website, Anthropic lists Claude Pro at INR 2,000 (about $21) per month when billed annually, compared to $17 per month in the US. CloudMax starts at INR 11,999 (about $125) per month in India, compared to $100 in the U.S., while Team plans start at $2,399 (about $25) per seat per month, compared to $20 in the U.S. Prices in India include local taxes. Furthermore, the prices on Claude’s mobile apps differ slightly from those listed on her website.

The Indian rupee pricing comes amid Anthropic’s increased focus on India. The Claude maker opened an office in Bengaluru in February, then advertisement Move in October and January He has been appointed as the former Managing Director of Microsoft India Irina Goss to lead its business in the country. Anthropic has also partnered with Indian IT services giants Infosys and Tata Consultancy Services In recent months as it looks to scale enterprise AI deployments.

This expansion faced a setback in June when Anthropic Access was suddenly suspended to the Fable 5 and Mythos 5 models for non-US entities, prompting some Indian developers and startup founders to consider alternatives to US AI models. Limitations that Myth 5 has Since it was uploadedalthough access to Mythos 5 is still limited.

India is becoming an increasingly important market for AI companies, driven by its large base of developers and technology workers. However, converting widespread usage to paid subscriptions remains a challenge in a price-sensitive market.

Anthropic did not respond to a request for comment on the Indian rupee pricing rollout.