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Amazon continues to integrate generative AI technology into its business, and subsequently, Prime Video Subscribers will be able to experience it on the entertainment side through three new TV series. During the AI on the Lot event on Wednesday, the company Announce the launch From the new Gen AI Creators Fund, from Amazon MGM Studios and Amazon Web Services.
Three projects coming up Streaming service At a later date, all of them will be produced with the help of Project Nara, one of Amazon’s AI tools: Love, Diana Music Hunters, Cupcake & Friends (from BuzzFeed Studios), and Punky Dunk.. The new Creators Fund aims to finance emerging projects by filmmakers and digital creators using artificial intelligence production technology. With Project Nara, they will have access to Adobe Suite, Maya, Kling and other tools to bring their stories to life, some of which will appear on screens as a new TV show or movie.
CNET’s Aaron Broner is attending the Amazon event and had the opportunity to watch short clips from each show, and says Love, Diana Music Hunters “feels very focused on younger kids and preschool audiences.” Adding that the show turns live-action K-pop-loving characters into animated versions of themselves, he described it as a “strange mixture of familiar-looking animation, big eyes, and AI weirdness.”
Punky Dunk, which follows a punk rock duck and his favorite cat through a Los Angeles filled with monsters, aliens and family drama, uses stop-motion animation. Cupcake & Friends features a slumber theme with claymation-style visuals, and Pruner says it has an adult Swim vibe (complete with an Ouija board and references to a Bloody Mary).
A first look at the characters in Cupcake & Friends and Punky Dunk.
Prime Video isn’t the only company moving forward with AI in content. Netflix has taken advantage of technology to shrink characters in a scene in Happy Gilmore 2, while Disney was looking to artificial intelligence Some of its own animation processes. But what seems certain is that viewers will see more major entertainment brands using it while producing content.
