Amazon’s four-day Prime Day begins on June 23

Amazon broke with its usual tradition of holding Prime Day in July. Prime Day 2026 It’s happening in June, and it’s starting in just a few weeks. Key members You’ll have access to tons of deals starting June 23 at 3:01 AM ET until June 27 at 3:01 AM ET.

As with previous Amazon events, you don’t need to be a Prime member to purchase products during Prime Day, but there will likely be exclusive member sales. Plus, you’ll get fast shipping on purchases, access to Prime Video, plus other member benefits (eg A few $5 pizzas and Early access tickets To the new Spider-Man film).

the The company launched Some early deals on its tech products, including eero, Kindle, Echo and other gadgets. We expect a a lot More early deals will be coming over the next few weeks leading up to the event, and we’ll be sharing the best deals with you soon. We’ll also highlight deals at competing retailers, like Best Buy, Walmart, and more.

One easy way to keep up with the latest offers that you shouldn’t miss is to visit Edgenaturally. We have some other free and convenient ways for those who prefer to follow up via email. Our Verge Shopping dispatch is launched several times each week and is a roundup of good deals, plus up-to-the-minute reviews and guides. You can subscribe below. We’re also making our debut Verge Shopping Deal Alertsa daily newsletter containing a deal we think is too good to miss (and may be sold out before you know it). It’s like breaking news, but for deals.

It’s going to be a busy month full of deals (and developer conferences), so stay tuned for more.