Amazon’s built-in AI price history expands to show all of last year

Amazon’s built-in price tracking feature Now you are allowed to see The extent to which the price of the product has changed over the past year. To use this feature, open the Amazon app and select the “History Price” button next to the item’s price, or ask Amazon’s AI assistant Rufus.

The expansion comes a few weeks ago The annual Amazon Prime Day eventwhich ca The Attorney General mentioned in his lawsuit “fixing prices.” Against the retail giant. In the lawsuit, Bonta accuses Amazon of pressuring other companies to raise the prices of their products at other retailers in the days leading up to the annual deals event. Bonta also alleges that Amazon “intimidated sellers into raising the prices of their products sold in other stores, or securing the removal of those products altogether.”

Amazon’s expanded price tracker is now available in the US, UK, and India. Although the company initially rolled out the built-in tracker in 2024, you can only view the price of a product within 30 and 90 days so far. You can also use third-party tools, such as CamelCamelCamel and Kepa, to check the price history of products on the site.