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Amazon’s Prime Day sale is one of the biggest shopping events of the year. But for 2026, Amazon is reportedly changing the dates of its annual sales, According to Bloomberg.
Rumor has it that the online retailer will be moving the event from July to June, which means you can get your hands on some amazing deals much faster — which is a big win if you didn’t get everything on your wish list during the company’s big spring sale. But it also leaves you less time to budget and less time for competitors to plan any concurrent sales, as many have done during past Prime Day events.
Competitors will likely scramble to prepare for an early June date, or may choose to continue into July, as usual. July is a good time to promote back-to-school gear, and Prime Day usually comes right after Fourth of July sales, so companies may not find it worth chasing an Amazon Prime Day itinerary, at least for 2026. We’ll keep you posted as we learn more.
Prime Day has traditionally been held in July, starting in 2015. However, this wouldn’t be the first shift we’ve seen. In 2020, it was postponed to October due to Covid-19; The following year, 2021, the event was held in June. In 2022, the retailer held events in July and October. In fact, the retailer extended the 48-hour sale to a full four days last year, which means we could see a similar plan rolled out this year as well.
Although you don’t have to be a Prime member to shop during the sale, many of the best Prime Day deals were previously exclusive to Prime members. If you have considered Register for a Prime membershipThis may be the right time. Prime membership comes with Lots of perks.
We’ll keep this page updated with the latest news on Prime Day 2026, so check back soon.
Previous Amazon Prime Day dates
Since Amazon launched its first Prime Day sale in 2015, the company has scheduled the event around the same time of year. Outside of recent years, Amazon has traditionally started its main sales event in the middle two weeks of July and its October sales in the second week of October. However, it looks like the company will be changing the Prime Day schedule again. We will keep you updated.
Here are the previous Amazon Prime Day dates:
- Prime Day 2015: July 15
- Prime Day 2016: July 12
- Prime Day 2017: July 11-12
- Prime Day 2018: July 16-17
- Prime Day 2019: July 15-16
- Prime Day 2020: October 13-14
- Prime Day 2021: June 21-22
- Prime Day 2022: July 12-13
- Prime Early Access Sale 2022: October 11-12
- Prime Day 2023: July 11-12
- Big Deal Days of 2023: October 10-11
- Prime Day 2024: July 16-17
- Big Deal Days of 2024: October 8-9
- Big Spring Sale 2025: March 20-25
- Prime Day 2025: July 8-11
- Big Deal Days of 2025: October 7 to October 8
- Big Spring Sale 2026: From March 25 to March 31
Should you wait for Prime Day before buying anything?
Prime Day is a great time to buy those big-ticket items, like TVs, e-bikes, and outdoor equipment like grills. If you need one of these in advance, you may not be able to wait, and there are some pretty solid deals on these leading up to any event. Prime Day often has better deals than Black Friday deals, so it’s worth waiting for a sale if you can.
What will be on sale during Prime Day?
a lot! Last year, Prime Day featured over 100,000 deals, and while many of them were small discounts on smaller products, many were great deals on those larger items mentioned above. The biggest deals will be on TVs, LaptopsAnd e-bikes Brooms (especially robo vacs), as well Power stations And outdoor grills.