Amazon Prime Day 2026 will take place from June 23 to 26

Amazon announced Tuesday that its annual Prime Day event will take place June 23-26. This year, the e-commerce giant is holding its deals event earlier than usual, as Prime Day typically takes place in July.

“Members can save on top brands, trending products, and Amazon-exclusive items, plus fresh groceries, summer essentials, and back-to-school essentials — all with fast, free delivery,” the company wrote in a post. Blog post.

In the past, Prime Day was largely about scoring deals on luxury items, but in recent years, shoppers have become increasingly focused on that. basics. Amazon said CNBC Groceries and household supplies will be the main focus of this year’s deals event.

This move makes sense, especially since data released by the University of Michigan showed that consumer sentiment in the United States was affected In May it fell to a record low As people navigate a difficult economy.

During last year’s Prime Day event, he saw retailers in the US $24.1 billion spent on the Internetwhich represents a growth of 30.3% year-on-year.