Amazon makes the Alexa phone

More than 10 years after discontinuing the Fire Phone, Amazon is reportedly planning to launch another smartphone, this time focused on Alexa. according to ReutersThe phone, codenamed “Transformer,” will revolve around Amazon’s AI assistant, but Alexa will not “necessarily be the phone’s primary operating system.”

“Transformer” is currently in development at Amazon’s ZeroOne group, led by J Allard, who previously worked on Zune and Xbox at Microsoft. The Allard team reportedly explored smartphone and “digital phone” designs, inspired by the $700 price tag. Minimal light phonewhich features a black and white display and lacks an app store.

Availability of the app was a big challenge for The original fire phonesomething Amazon may try to avoid entirely this time. According to people familiar with the new phone, “integrating AI capabilities into the device” was the main focus, which could mean that the “Transformer” may depend on… Small applications such as those available in ChatGPTinstead of a full-fledged app store.

There’s no timeline yet for when Amazon will release “Transformer,” if ever, or how much it will likely cost. The original Fire Phone launched at $199, but failed to catch on with Amazon It was canceled a year after its release. Amazon has been seeking to keep pace with its competitors in the field of artificial intelligence in recent years, which may prompt it to reignite its ambitions in the field of smartphones. However, it may still face an uphill battle to gain users on its site A revamped version of Alexa – Users posted complaints online afterward Get promoted automatically to LLM’s Alexa Plus earlier this year, saying it was “full of ads” and took longer to respond to queries.