Amazon launches AI shopping assistant for its search bar, powered by Alexa+

Whether you like it Or notAmazon continues to put AI at the heart of the shopping journey. Company Announce Wednesday “Alexa for Shopping,” the new AI-powered personal shopping assistant powered by Alexa+.

It is worth noting that the experience will replace Rufus, AI-generated shopping assistant launching in 2024. According to the company, Alexa for Shopping is designed to deliver a voice- and touch-powered shopping experience across mobile, desktop, and Echo Show smart displays. While Rufus focuses on helping customers discover and compare products, Alexa for Shopping aims to provide more personalized recommendations and automate the shopping experience across Amazon and other online retailers.

Alexa for Shopping is now available to US customers, and can answer any of the following questions: “What’s a good skincare routine for men?” to “When did you last order AA batteries?” Users can type their questions into the main search bar or into Alexa’s dedicated shopping chat window, and Alexa will provide personalized answers, recommendations, and even create personalized shopping guides. The company says the Assistant understands customers’ habits, preferences, and purchasing history to provide “that connected, personalized help with how to shop” and to make the Assistant “more personal and more useful over time.”

In addition to answering questions, Alexa for Shopping can compare products, track prices, and even schedule recurring orders for essentials like pet food or paper towels. If you want something automatically added to your cart when it goes on sale, you can just tell Alexa, “Add this sunscreen to my cart if the price drops to $10.”

In addition, the Assistant can also bypass the Amazon marketplace, shop from other online stores and use the “Buy for Me” feature to handle the purchase for you, which can be considered convenient but also a little. controversialgiven the growing concern about the autonomy and privacy of artificial intelligence.

The launch of Alexa for shopping comes on the heels of Amazon offering 30-minute delivery service.amazon now,“In dozens of American cities, and A New feature powered by artificial intelligence Which generates real-time conversational voice responses to customer product questions.