Ads

Social media network This feature can help improve creator authenticity, so fans know when a product recommendation is genuine sentiment, versus a paid sponsorship, while also complying with regulations that say ads on social media need ratings.

Similar tags have been around for years on other platforms, Like InstagramAfter the US Federal Trade Commission Influencers warned back in 2017 They need to “clearly and conspicuously disclose” when a post is sponsored by an advertiser, or if that company is otherwise supporting them. Last year, Instagram expanded its partnership ads to allow creators to do so as well Get paid for written testimonials They are shared as comments on a brand’s social media posts.

However, creators on

With the new feature, creators will be able to switch to the new “Content Reveal” setting in the post to apply a paid partnership tag that will then appear directly below the post content. This label can also be applied after the fact, in case the creator forgot to use the option when originally posting. According to X’s head of product, Nikitia Beer, this feature allows creators to be transparent with their followers, while also adhering to federal regulations.

“While we want to encourage people to build their businesses on X, unadvertised promotions hurt the integrity of the product and lead people to distrust the content they read on advertisement New feature.

X has tried to appeal to the constructor class for some timean offer Payments For viral content, Advertising revenue sharing, Creator subscriptionsAnd more. But as a platform known as a place to discuss real-time news and events, the company has struggled to attract content creators who still prefer to reach their audiences via Instagram, YouTube and elsewhere.

By adding paid partnership labels, the company is at least making it easier for creators to play by the rules without having to clutter up their posts with hashtags, which has become somewhat outdated. (When Instagram launched its competitor X Threads, it actually got rid of the hash code entirely.)

X has made other changes focusing on the authenticity of the content on its platform. Last week, it announced that its API can no longer be used for automated responses unless the responding user is cited by the original author or has been cited by the author. This is intended to reduce the impact of LLM-generated spam activity on