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Adobe is delving into agentic AI and expanding its list of partnerships in a new deal with AI developer Anthropic. Adobe on Wednesday introduced its newest Conversational Creative Assistant, which is the technological foundation of its work with Anthropic.
Firefly is a hub for all things Adobe AI, with integrations across other popular Creative Cloud apps like Photoshop, tumbler And Premier Pro. The new Firefly AI Assistant is efficient, meaning it can perform tasks with minimal human supervision. You can upload a batch of photos and have the AI edit them for you, automatically adjusting lighting and cropping, for example. One way to think about it is that it’s a new school AI tool that you can use to do old school editing or non-production editing.
Adobe has been building assistants into its creative software for a while. We have introduced artificial intelligence assistants in Adobe Express and Photoshop Back in October. Agent AI tools like the type Adobe is building are quickly becoming popular across the entire AI industry, with tools like Claude Code and OpenClaw Shake up old technology companies.
This new partnership brings Adobe’s creative agent to Claude. This is Claude’s first major creative AI tool, extending the capabilities of the popular application beyond the programming and enterprise prowess it is known for.
Adobe wrote in its blog post that it “empowers creators to access the best of Adobe directly across the surfaces they work on every day,” by bringing its tools to third-party templates like Claude. Anthropic declined to comment.
This is an example of how Firefly Assistant can make photo adjustments itself.
More details about Adobe Link to Claude should be released in the coming weeks, including the exact date it will become available. Firefly Assistant will be released as a public beta later this month.
There are a few other Firefly updates available now. Firefly’s video editor has better audio, advanced coloring options, and more integrations with Adobe Stock. Firefly’s photo editing suite is also getting some upgrades. The new Kling models, the Kling 3.0 and 3.0 Omni, will also add more than 30 external AI models that creators can use through Firefly.