Adobe acquires photo and video optimization tools company Topaz Labs

Adobe said Thursday that it is acquiring… Topaz LaboratoriesWhich introduces artificial intelligence models to enhance video and images, which will make them part of their creative work.

Topaz Labs, which won Emmy Award last year for production technologyhas been around for more than two decades, making tools to enhance videos and photos. In recent years, the company has released its own models: Astra for AI video upscaling and Wonder for photo retouching and enhancement. The startup has also been working on technique This makes it easier to run large video models on consumer GPUs.

Adobe, which already offers some Topaz tools in its Creative Cloud suite, said it will integrate Topaz models into its Firefly AI app as well as other parts of its photo and video editing suites. Adobe said Topaz’s offerings will be available as standalone services through its website.

Professionals who want to combine real-life footage with AI clips can use Topaz products for tasks like increasing detail, reducing noise, or restoring archival footage, said Deepa Subramaniam, vice president of product marketing for Creative Cloud at Adobe.

“Topaz Labs brings deep expertise in optimizing large, complex AI models to run directly on device, a capability that will allow Adobe to deliver faster, more responsive experiences to customers and make advanced AI more accessible and cost-effective for creatives. Additionally, Topaz Labs is trusted by professionals in all creative trades — from designers and video professionals to photographers and enterprise creative teams,” Subramaniam said in an email statement.

Adobe has been in fierce competition with Blackmagic Design, owner of Canva, and DaVinci Resolve in the field of photo and video editing. Adobe has been stuffed Artificial intelligence in all its applications He also created an AI-centric media editing studio firefly. By acquiring startups like Topaz Labs, Adobe wants to prevent its users from turning to other video editing and enhancement software, and encourage them to stick with its ecosystem.

Adobe said the deal will close in the second half of 2026.